Posts Tagged ‘Japan’

Apple needs jPhone for Japanese market

Tuesday, August 5th, 2008

Not even one month after releasing the 3G iPhone, sales in Japan do not seem to satisfy Softbank, japanese mobile operator who sells it. Softbank decided to reduce the monthly subscription rate from $67 to $27.

I was in Japan in July when the iPhone was launched and have not seen hundreds of people waiting in front of Softbank shops as it was reported on some Web sites. Japanese daily newspapers reported that mobile users complain for iPhone’s lack of secondary camera, infrared connection,  electronic payment chip, digital TV broadcasts, and other functions that most of other Japanese mobile sets have since long time. On the more serious side, iPhone battery charge span does not satisfy typical Japanese mobile use, and it is rather difficult to operate phone with both handson the commuter train.

Probably will sound funny to non-Japanese phone users, but lack of a hole in the iPhone for hanging trinkets is a serious disadvantage in Japan!

It seems that despite iPhones advanced mobile Internet feature, Apple needs to release a jPhone that would overcome above listed disadvantages in order to seriously tap into Japanese mobile phone market of 100 million users.

3G iPhone launched 45 minutes ago in Japan

Thursday, July 10th, 2008

It is 45 minutes past midnight here in Tokyo but very few people are lining up in front of Softbank stores to wait for opening hours and get their hands on the new 3G iPhone. Although previous Apple novelties saw much more interest among fans that were literary camping in front of Apple stores, this one is not going to be even available in Apple stores in Japan! What a disappointment.

Apple store in Ginza, Tokyo

Just to remind that Japan is one of rare countries that uses only 3G mobile phone networks. Mobile phone is like having a watch around the wrist. People are quietly sitting (or rather standing) in metro watching TV, surfing the Web on their mobiles or chatting with friends. Mobile sets have large displays that can rotate, touch screens, multi-cameras and many other features that the rest of the world is only discovering.

Both travel guides that I’ve brought from Europe, although quite recent (published 2007), incorrectly stated that European mobile phones will not operate in Japan. That is simply not true if one owns a 3G phone. Both my Nokia N95 and my wifes Sony Erricson W880i work perfectly well, and mobile Internet is very fast!